Breaking

Google recently announced the rollout of a new algorithm update called the "Helpful Content Update." This update aims to prioritize original and helpful content created for users rather than content created solely for search...

Digital marketers usually focus on tracking their keyword rankings on Google due to its dominance in the search engine market. However, Bing, with a smaller market share, still holds a significant portion of the...

Podcasts have become a popular form of content marketing, with millions of shows available for listeners to download and stream. But are branded podcasts a smart investment in 2024? According to recent data, there...

The 2024 Olympic Games in Paris have officially begun, and DAIVID, an advanced content testing platform, has ranked the most emotionally engaging ads from the event. Procter & Gamble (P&G) has dominated the chart...

Have you ever thought about your brand's share of model? This metric refers to the influence your brand has on search and AI platforms like ChatGPT, Anthropic, or Google. When a prospect asks for...

Social media has become a powerful tool in the marketing world, offering high ROI and engagement opportunities. To create a successful social media strategy, careful planning and strategic thinking are required. This involves knowing...

Healthcare SEO is a crucial tool for medical professionals to reach more patients and clients effectively. By utilizing SEO strategies, healthcare organizations can rank for relevant keywords, engage with local patients, and provide valuable...

A reverse image search is a handy tool that allows you to gather more information about an image or topic by using the image itself, rather than text. This technique can help you find...

Google recently announced its September 2022 Core Update, following the rollout of the Helpful Content Update. The Core Update is expected to be fully implemented within the next two weeks, with the rollout completed...

When it comes to tracking SEO progress and measuring SEO results, it's essential to go beyond just looking at keyword rankings. While rankings are important, they only scratch the surface of truly understanding SEO...

Blog post length is a topic that many bloggers stress over, with common advice suggesting that posts should be around 1,500 words. However, the truth is that the length of a blog post is...

In a world where small businesses are facing challenges in their marketing efforts due to economic uncertainties and lack of confidence in their strategies, the need for resilience and effective solutions is more critical...

Social media has significantly evolved over the past decade, becoming a crucial part of business operations. With increased usage and importance, brands face higher risks when utilizing these platforms, making a social media policy...

You’ve been using Google Analytics' GA4 version for quite some time now and have dabbled with generative AI tools like ChatGPT. But have you ever thought about combining the power of both? Andy Crestodina,...

In the early days of HubSpot, we discovered that customers preferred chatting directly with us about purchasing products rather than filling out forms or sending emails. This led to the integration of chat on...

Google rankings can be tough to achieve, especially for new websites. The competition is fierce, making it challenging to outrank others in search results. However, there is a clever strategy that can help you...

Rank tracking tools are essential for monitoring your website's SEO performance over time. These tools help you track the keywords you're ranking for, identify opportunities for improvement, and stay ahead of your competitors.One of...

Today, I am excited to share the news that Searchmetrics has recently been acquired by Conductor, a top SEO and organic marketing platform. We have been competitors in the SEO market for a long...

Google introduced its Mobile-first Index in response to the growing trend of mobile searches surpassing desktop searches. This means that Google now prioritizes the mobile experience of a website over the desktop experience when...

Guest posting has become more challenging than ever before, making it harder to get your guest post accepted. There are common mistakes that many people make when guest posting, which actually work against them....

Belonging is a basic human need, as stated by Abraham Maslow, and it plays a significant role in human motivation. The desire to be accepted by a group, to feel recognized and understood, is...

This new series of articles will help you enhance your SEO skills by leveraging AI, specifically OpenAI's text embeddings. In the previous article, we discussed vectors, vector distance, and text embeddings. Now, let's dive...

Generative AI has been a hot topic in the tech world lately, with major players making bold claims about its potential impact on creative and marketing industries. Statements like AI replacing human creativity or...

AI-generated video content is causing a stir in the world of marketing. But what specific trends should marketers be focusing on to stay ahead of the game?If you’ve been keeping up with the latest...

Search engine optimization (SEO) is the process of optimizing your website to appear in search engine results without paying. On the other hand, pay-per-click (PPC) is an online advertising model where advertisers pay a...

SEO, or search engine optimization, is a powerful tool that can drive targeted traffic to your website if done correctly. It can transform your website from just a presence online to a valuable asset...

The Cambridge Analytica scandal exposed how public opinion can be influenced through manipulation, particularly using Facebook data. However, the question remains: is manipulation still possible post-scandal?Search engines like Google rely on algorithms to process...

When you conduct an SEO audit, there are many things to consider - broken links, meta issues, image tags, and more. All of these factors are crucial to address in order to maintain a...

Starting a lifestyle blog doesn't have to break the bank. In fact, you can create a successful and engaging blog with little to no money and expand as you go along.Step 1: Determine your...

Zontee Hou recently had a conversation with Daniel on the Social Pros podcast to discuss her new book, Data-Driven Personalization. Zontee shared that the book emphasizes the importance of marketers having a seat at...