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Writing headlines that capture readers' attention is a challenging task. There are countless combinations of words that don't work well together, making it difficult to craft the perfect headline. However, a great headline is...

Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents...

Have you ever found yourself scrambling to create social media content at the last minute? It's a common situation, especially when trying to capitalize on trends before they fade. But a social media calendar...

SEO strategies need to be tailored to specific industries in order to be effective. One-size-fits-all approaches simply won't cut it when it comes to optimizing for search engines. Different industries have different needs, search...

Google recently rolled out a significant algorithm update called BERT, which stands for Bidirectional Encoder Representations from Transformers. This update is considered to be one of the most impactful updates to search results in...

A WordPress theme is an essential component of any WordPress website, and there are many options available for download from various sources. These include the WordPress theme repository, independent developers, and third-party directories.When it...

Microsoft has introduced a new version of Bing's AI search called Generative Search. This new version aims to provide users with a more intuitive and exploratory search experience while also prioritizing clicks to websites.The...

As we approach the end of the year, it's time to take a close look at your marketing goals and assess your progress. With only 133 days left in the year to reach these...

In 2022, I achieved the unimaginable - a viral Instagram Reel. This Reel has garnered over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bookmarks. However, the number of new followers was minimal....

Objectives and Key Results (OKRs) are a popular way for SEOs to set and measure their goals. The objectives should be clearly defined, and some people use the SMART framework to ensure their goals...

Bristol is a city that perfectly balances historical charm with modern urban development, making it one of the UK’s most dynamic and engaging destinations. Renowned for its maritime heritage, thriving creative industries, and strong...

In the fast-growing digital world of commerce, businesses are prioritizing their organic search strategies more than ever before. This shift has led to a greater focus on SEO tactics across all marketing functions.To ensure...

If you are a roofing business owner or in charge of the SEO for a roofing company, you may have noticed that your website lacks the necessary links, trust, and domain authority compared to...

Every digital business wants one thing: visibility. Whether you run an e-commerce store, a blog, or a marketing agency, getting seen online is critical to attracting customers. But reaching the first page of Google...

Conversion Rate Optimization (CRO) measures the percentage of people who take a desired action on your site, such as signing up for an email list or making a purchase. Without benchmark numbers, it's hard...

The Volkswagen Golf 7 has earned a reputation for versatility and dynamic driving, and the Golf 7.5 facelift, introduced in 2017, further enhanced this with adaptive driving modes, performance tuning options, and intelligent climate...

This week, Mike from New York asked a great question about transitioning from niche sites and affiliate marketing to owning an agency. It's a common challenge many SEO professionals face as the landscape of...

Content strategy is an essential aspect of any brand's marketing efforts. It not only influences the present and future but also allows for the reevaluation and reshaping of past content. As digital capabilities evolve,...

I started my writing journey on Medium back in 2016 when I was just a hobby blogger. I quickly realized the potential for making money on this platform, and it kickstarted my writing career....

Enterprise SaaS SEO is all about improving the visibility and rankings of an enterprise SaaS website in search engines to attract potential customers. The benefits of focusing on SEO for SaaS companies are numerous....

SEO reporting is a crucial aspect of measuring the success of your online business. As a marketing leader, it is important to closely monitor key performance indicators (KPIs) to ensure that your SEO team...

In this article, we will compare three of the top SEO tools in the market: Ahrefs, SEMrush, and Raven Tools. As the creators of Raven Tools, we have a deep understanding of what sets...

Content link building is an essential aspect of search engine optimization (SEO) that involves getting other websites to link to your content and pages. While there are many details to consider, the basic steps...

The struggle is real for social media leaders, managers, and teams. When people hear you work in social media, they often think it's as simple as taking a photo or video and hitting “post.”...

OpenAI has recently introduced SearchGPT, an AI-powered search engine that aims to provide direct answers to user queries by leveraging AI language models and real-time web information. Unlike traditional search engines that offer a...

Crafting Engaging Hooks to Captivate Your AudienceHave you ever fallen for a clever hook that made you want to keep reading or watching? Hooks are essential in capturing your audience's attention and drawing them...

Dealing with user-generated content (UGC) can be a challenge for brands, as seen in the case of Celsius on TikTok. False claims about the drink's ingredients, such as Ozempic and cyanide, have caused a...

We recently celebrated reaching 10,000 downloads for the Ahrefs Podcast. While this may seem like a significant milestone, it actually proved to be more challenging than anticipated. As a well-established brand in the SEO...

Google recently announced the rollout of the July 2022 Product Reviews Update, which is expected to be completed within two to three weeks. The update aims to prioritize extensively researched product reviews in search...

When creating an online SEO report for your clients, it is important to consider their unique needs and interests. Instead of using a generic template, it is crucial to tailor the report to match...