Tag: Digital marketing

The way we use social media has evolved significantly since the early days of Facebook. Nowadays, businesses heavily rely on social media platforms to engage with customers and cultivate brand communities. This has created...

Community management and social media management may seem like similar roles, but they actually have significant differences that are important to understand. Community managers focus on building a strong, supportive community around a brand,...

ChatGPT is a powerful tool that can be used to improve SEO in various ways. While it may not be perfect, it can certainly provide valuable insights and suggestions to enhance your search rankings.One...

Welcome to Creator Columns, where we bring expert voices to you to help you grow better.I’ve been working as a marketing strategist for seven years, and my experiences as a consumer have shaped my...

Creating a compelling case study is a powerful way to showcase your product and attract future customers. This type of detailed story demonstrates how your product has helped other companies by showcasing real-life results....

In recent months, Google's new AI search tool has become a common presence for many internet users. This tool often provides quick summaries of information, although sometimes these summaries may be inaccurate.While these AI...

Are you struggling to create social media content in a timely manner? It can be stressful to rush to create content right before it needs to be published, leading to potential audience disengagement and...

Have you taken a good, hard look at your team's marketing strategy this year? It's important to have an annual marketing plan in place to avoid chaos and uncertainty, especially when it comes to...

Meta AI, the artificial intelligence arm of Meta, has recently rolled out several updates to enhance the user experience on platforms such as Facebook, Instagram, Messenger, and WhatsApp. These updates include advanced image generation...

In the ever-evolving world of digital marketing, the focus on brand marketing has become increasingly important. As the internet becomes more conversational, the need for authentic and engaging content has never been higher. Users...

WooCommerce recently shared their plans for the future, highlighting their commitment to enhancing communication with developers and merchants. This two-way communication aims to address the needs of the developer community and improve the overall...

Marketing is an essential aspect of any business, but without proper planning, it can become chaotic. Without a marketing plan, it is challenging to estimate budgets, project timelines, and overall strategy for the year....

Artificial intelligence has revolutionized the way content is created, making it a more efficient and seamless process. With AI taking over many manual tasks, marketers are now exploring the world of AI-generated marketing content...

Google recently announced that all retailers will need to upgrade to the new Merchant Center platform by September. This change will have a global impact on e-commerce businesses, especially as the holiday shopping season...

Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents...

Have you ever found yourself scrambling to create social media content at the last minute? It's a common situation, especially when trying to capitalize on trends before they fade. But a social media calendar...

In the fast-growing digital world of commerce, businesses are prioritizing their organic search strategies more than ever before. This shift has led to a greater focus on SEO tactics across all marketing functions.To ensure...

Conversion Rate Optimization (CRO) measures the percentage of people who take a desired action on your site, such as signing up for an email list or making a purchase. Without benchmark numbers, it's hard...

This week, Mike from New York asked a great question about transitioning from niche sites and affiliate marketing to owning an agency. It's a common challenge many SEO professionals face as the landscape of...

Content strategy is an essential aspect of any brand's marketing efforts. It not only influences the present and future but also allows for the reevaluation and reshaping of past content. As digital capabilities evolve,...

Enterprise SaaS SEO is all about improving the visibility and rankings of an enterprise SaaS website in search engines to attract potential customers. The benefits of focusing on SEO for SaaS companies are numerous....

Dealing with user-generated content (UGC) can be a challenge for brands, as seen in the case of Celsius on TikTok. False claims about the drink's ingredients, such as Ozempic and cyanide, have caused a...

When creating an online SEO report for your clients, it is important to consider their unique needs and interests. Instead of using a generic template, it is crucial to tailor the report to match...

NetLine's annual analysis of B2B content consumption and demand has always been a valuable resource for marketers. This year's report, based on 6.2 million first-party content registrations, offers six key insights that are set...

A recent study conducted by the American Customer Satisfaction Index (ACSI) has revealed that users are increasingly satisfied with search engines and social media platforms, despite concerns about the integration of AI technology.Search engines...

Generative AI is a hot topic in the world of content marketing, with many experts offering their opinions on how to best utilize this technology. At Content Marketing World 2024, speakers shared some of...

Every week, Ahrefs’ Digest newsletter shares hot SEO news, interesting reads, and new posts with its 275,000 subscribers. The June 2024 edition featured some great content that every SEO enthusiast should know about.One of...

This article aims to provide valuable insights for those seeking to land an SEO job by breaking down common SEO interview questions and providing expert answers. The questions are categorized by different career stages,...

Google recently announced the rollout of a new algorithm update called the "Helpful Content Update." This update aims to prioritize original and helpful content created for users rather than content created solely for search...

Podcasts have become a popular form of content marketing, with millions of shows available for listeners to download and stream. But are branded podcasts a smart investment in 2024? According to recent data, there...