Tag: Digital marketing

Have you ever thought about your brand's share of model? This metric refers to the influence your brand has on search and AI platforms like ChatGPT, Anthropic, or Google. When a prospect asks for...

You’ve been using Google Analytics' GA4 version for quite some time now and have dabbled with generative AI tools like ChatGPT. But have you ever thought about combining the power of both? Andy Crestodina,...

Google rankings can be tough to achieve, especially for new websites. The competition is fierce, making it challenging to outrank others in search results. However, there is a clever strategy that can help you...

Today, I am excited to share the news that Searchmetrics has recently been acquired by Conductor, a top SEO and organic marketing platform. We have been competitors in the SEO market for a long...

Guest posting has become more challenging than ever before, making it harder to get your guest post accepted. There are common mistakes that many people make when guest posting, which actually work against them....

Search engine optimization (SEO) is the process of optimizing your website to appear in search engine results without paying. On the other hand, pay-per-click (PPC) is an online advertising model where advertisers pay a...

Zontee Hou recently had a conversation with Daniel on the Social Pros podcast to discuss her new book, Data-Driven Personalization. Zontee shared that the book emphasizes the importance of marketers having a seat at...

Website traffic data can be tricky to interpret. It fluctuates regularly, and it can be hard to determine whether a peak or a drop is significant or just part of the normal ebb and...

Higher education marketers are facing challenges in meeting their marketing goals, with limited time and resources being the top barriers. The 2024 Higher Education Marketing Report highlights the gap between the expectations of Gen-Z...

A dozen applications came in soon after the copywriter job posting at The TemPositions Group of Companies was posted. Walter Prystowsky, the marketing director, was expecting over 100 applications in a week. He mentioned...

Every time you search for a product or service online, you may notice that you start seeing ads related to that search on social media platforms. This is because those companies are targeting you...

If you want to connect with other SEO enthusiasts in person, attending an SEO meetup is a great way to do so. These gatherings provide a more relaxed and informal setting compared to large...

Companies need a strong SEO strategy to build their digital brand. SEO management creates high-level plans, but programmers and developers are responsible for implementing concrete enterprise SEO measures. The collaboration between SEO managers and...

Google Consent Mode is a solution developed by Google to help businesses cover for measurement gaps when users decline to share their data, typically via the “Reject” button on the website’s cookie banner.For visitors...

Small businesses can greatly benefit from using the right SEO tools to boost their online presence and compete with bigger competitors. These tools can help drive targeted traffic, increase visibility, and ultimately grow the...

SEO and content marketing are two different marketing strategies, but they work well together. You don't have to choose between them - it's actually best to combine them for the most effective marketing approach....

Building links can be a challenging task for many website owners. It can be even more frustrating when the hard-earned links suddenly disappear without any warning. This is a common occurrence in the digital...

SEO managers are responsible for developing the strategy to improve a website’s search visibility and organic traffic. But what exactly do they do? What skills and qualifications do they need? And how can you...

Creating an SEO reporting dashboard can be a simpler way to share your SEO performance results than a lengthy SEO report. The type of dashboard you create will depend on who you are making...

Google recently announced the September 2022 Core Update, following the completion of the Helpful Content Update. The rollout of this new algorithm update began on September 12, 2022, and is expected to be fully...

I am thrilled to share the exciting news that Searchmetrics has been acquired by Conductor, a prominent SEO and organic marketing platform. This partnership marks a significant step forward in revolutionizing SEO and demand...

An SEO roadmap is a crucial tool that helps businesses translate high-level objectives into actionable tasks. It outlines the strategies, tactics, and timelines needed to bring an SEO strategy to life. Without a roadmap,...

The rise of AI-generated content has made it increasingly difficult for search engines and users to distinguish between genuine information and regurgitated content. As a result, Google and other search engines are defaulting to...