Creating an SEO reporting dashboard can be a simpler way to share your SEO performance results than a lengthy SEO report. The type of dashboard you create will depend on who you are making it for – whether it’s for your own website, a small business, or an enterprise business.
An SEO reporting dashboard is a visual interface that displays key performance indicators (KPIs) and metrics that show a website’s SEO performance in search engines like Google. Its main purpose is to communicate SEO performance over time. These dashboards can help you instantly communicate SEO performance at a glance.
In creating an SEO reporting dashboard, it is important to include metrics that matter to the website you are reporting on. This could include metrics like clicks, sessions, click-through rate, conversions, organic traffic, and more.
At the basic level, there are two core elements you should include in an SEO reporting dashboard: Key Performance Indicators (KPIs) and an organic traffic performance chart. These elements can help you track your traffic performance across the year and report on important metrics for your business.
One popular method for creating an SEO reporting dashboard is using a tool called Google Looker Studio (GLS). GLS integrates with many popular data sources for free out of the box, making it a perfect solution for most websites looking to create an SEO reporting dashboard.
For small personal websites, creating a simple SEO reporting dashboard can help you monitor SEO performance without the hassle of logging into multiple tools regularly. Using tools like Google Looker Studio or Ahrefs can help you create an efficient dashboard to track your website’s performance.
For enterprise websites, creating an SEO reporting dashboard can be more complex due to the vast amount of data and complex segmentation demands. Tools like Power BI and Tableau are often used at the enterprise level to create interactive dashboards from different data sources.
Combining tools like Tableau or Power BI with SEO-specific tools like Ahrefs can provide a more detailed perspective on your website’s SEO performance. This can help you gain insights from multiple sources and enhance your SEO reporting efforts.
In conclusion, creating an SEO reporting dashboard is a valuable investment for businesses looking to track their SEO performance and identify areas for improvement. Whether you are creating a dashboard for a small personal website or an enterprise business, using the right tools and metrics can help you effectively communicate your SEO performance over time.