Building links can be a challenging task for many website owners. It can be even more frustrating when the hard-earned links suddenly disappear without any warning. This is a common occurrence in the digital world, but there are ways to reclaim these lost backlinks.
Link reclamation is the process of trying to get back the links that have been lost. This can be done by understanding why the links were lost in the first place and taking the necessary steps to reclaim them. There are several common reasons for link losses, such as the link being removed, the linking page being deleted, the linking page being redirected, or the linking page being noindexed.
To start the process of reclaiming lost links, you can use tools like Site Explorer to identify the backlinks that have been lost in the past 30 days. Once you have identified the lost links, you can then filter them to focus on the best opportunities for reclaiming. It’s important to prioritize the links that are worth reclaiming and focus your efforts on those.
When it comes to different reasons for link loss, such as the link being removed, the linking page being deleted, or the linking page being redirected, there are specific strategies to consider for each situation. For example, if the link was removed, you can use tools like Page Inspect to understand why it was removed and reach out to the website owner to try to get it reinstated.
On the other hand, if the linking page couldn’t be found during the last crawl, you may want to investigate whether the page was deleted accidentally and consider reaching out to the website owner to address the issue. Similarly, if the linking page has been redirected to a different URL, you can assess whether there is an opportunity to reclaim the link by providing value to the redirected page.
Overall, link reclamation is an ongoing process that requires monitoring and strategic efforts to reclaim lost backlinks. By focusing on the links that are worth reclaiming and understanding the reasons behind their loss, website owners can improve their link building strategies and enhance their website’s SEO performance. Remember to pick your battles wisely and prioritize the links that have the highest potential for successful reclamation.