Companies need a strong SEO strategy to build their digital brand. SEO management creates high-level plans, but programmers and developers are responsible for implementing concrete enterprise SEO measures. The collaboration between SEO managers and technical teams is crucial for success.
At a recent SEO Summit, Jordan Koene, Advisor to Searchmetrics, shared six tips to streamline SEO implementation across an organization:
1. **Data usability**: Collect, analyze, and use data to identify and solve problems before they impact the business. Consistent and complete data sets are essential for high-quality data.
2. **Software as a data source**: Crawl data is complex, so it must be collected, stored, tracked, and understood by internal stakeholders to identify problems early on.
3. **Leverage dashboards**: Use dashboards to monitor website performance categories and centralize information for a clear overview of website health.
4. **Generate tickets efficiently**: Focus on the problem and solution in tickets rather than specific tasks to provide context for technical teams.
5. **Simplicity is key**: Keep SEO goals simple and clearly formulated to ensure stakeholder acceptance and effective communication.
6. **Competitive analysis**: Use tools like Builtwith to analyze competitors’ analytics solutions and CMS to identify inefficiencies and improve website performance.
It’s important to keep an eye on competitors and visualize competitive performance over time using tools like Film Strips. Comparative tables can provide quick overviews of key competitors’ KPIs. SEOs should set clear goals, create flexible work plans, and establish a ticket system with unambiguous tickets.
Collecting and storing data for the long term is crucial to quantifying website performance and gaining valuable insights. By following best practices and implementing these tips, engineering teams can increase brand awareness and improve overall SEO strategy. To learn more about these tips, access Jordan’s session from our Summit.