Have you ever thought about your brand’s share of model? This metric refers to the influence your brand has on search and AI platforms like ChatGPT, Anthropic, or Google. When a prospect asks for recommendations in your product or service category, it’s important to know where your brand stands in these large language models.
Recently, industry media have been discussing the concept of share of model as a new and important metric for marketers. It measures the number of times a brand is mentioned by AI models compared to other brands in the same category. This metric is similar to brand recall or share-of-voice metrics, focusing on how AI perceives and prioritizes your brand.
Calculating the share of model may seem complex, but it involves analyzing your brand’s mentions, perception, and performance against competitors in AI models. This in-depth study can provide valuable insights for optimizing your brand’s presence in these platforms.
The real value of the share of model metric lies in the optimization strategies that come from its analysis. As AI models become more prominent in search, SEO agencies will need to consider how to ensure your brand appears in these models. New technology companies may emerge to offer cross-platform analysis to help brands enhance their presence in AI models.
What are your thoughts on this new metric? Share your opinions with us through email or on CMI’s social channels. If you want to receive more content marketing tips and insights, consider subscribing to our emails for regular updates.
In the evolving landscape of marketing and AI, understanding your brand’s share of model can give you a competitive edge in reaching your target audience through these advanced platforms. Stay tuned for more updates on how to adapt your SEO and content strategies for the AI era.