Tag: Conversion rates

Welcome to Creator Columns, where we bring expert voices to you to help you grow better.I’ve been working as a marketing strategist for seven years, and my experiences as a consumer have shaped my...

Conversion Rate Optimization (CRO) measures the percentage of people who take a desired action on your site, such as signing up for an email list or making a purchase. Without benchmark numbers, it's hard...

Have you ever thought about your brand's share of model? This metric refers to the influence your brand has on search and AI platforms like ChatGPT, Anthropic, or Google. When a prospect asks for...

Search engine optimization (SEO) is the process of optimizing your website to appear in search engine results without paying. On the other hand, pay-per-click (PPC) is an online advertising model where advertisers pay a...