Tag: Online advertising

Google recently announced that all retailers will need to upgrade to the new Merchant Center platform by September. This change will have a global impact on e-commerce businesses, especially as the holiday shopping season...

This week, Mike from New York asked a great question about transitioning from niche sites and affiliate marketing to owning an agency. It's a common challenge many SEO professionals face as the landscape of...

Have you ever thought about your brand's share of model? This metric refers to the influence your brand has on search and AI platforms like ChatGPT, Anthropic, or Google. When a prospect asks for...

Search engine optimization (SEO) is the process of optimizing your website to appear in search engine results without paying. On the other hand, pay-per-click (PPC) is an online advertising model where advertisers pay a...

Google Consent Mode is a solution developed by Google to help businesses cover for measurement gaps when users decline to share their data, typically via the “Reject” button on the website’s cookie banner.For visitors...

Google's potential antitrust ruling could have significant implications for the open web and the field of SEO. The recent declaration of Google as a monopolist in the online search and advertising markets by Judge...

Google has made the decision to stop allowing Russian publishers to monetize their content through AdSense, AdMob, and Ad Manager starting on August 12. This move comes as part of a series of actions...

Google recently announced the September 2022 Core Update, following the completion of the Helpful Content Update. The rollout of this new algorithm update began on September 12, 2022, and is expected to be fully...

I am thrilled to share the exciting news that Searchmetrics has been acquired by Conductor, a prominent SEO and organic marketing platform. This partnership marks a significant step forward in revolutionizing SEO and demand...