Have you ever thought about how to find keywords on a website? Or why it’s so important for the success of your online business?
This method might be easy to overlook, but it can provide valuable insights about your competitors, fresh content ideas, or help you locate specific information you need. At Backlinko, we track how people find our site through specific keywords. For example, if the keyword “website audit” attracts many visitors but few clicks, it indicates that we need to improve our content on this topic to attract more visitors.
Searching a website for keywords can help you quickly find specific information, whether it’s on your site or someone else’s. You can search for a certain quote or statistics, access relevant articles, blog posts, guides, or product pages within a website, find a specific keyword on a relevant website for potential outreach and link building, learn how your competitors are covering certain topics, or explore new topics and keywords to add to your content strategy.
There are various methods you can use to search for keywords on a website. One effective way is to use search operators provided by Google. These special commands can help you find what you’re looking for on any website. For example, you can use the site: operator to search for specific keywords on a website. Adding quotation marks around the keyword will show results with the exact keyword.
Another method is to use the website’s search bar to look for specific keywords within the site. Most websites have a search box in the header or navigation menu where you can type in the keyword you’re looking for and find relevant content.
You can also use your web browser’s built-in “Find” function to quickly locate specific words or phrases within a webpage. This can be useful when you’re reading a long article and want to find specific information quickly.
Additionally, using SEO tools can help you identify the keywords your competitors are using to reach their customers. These tools can analyze a competitor’s domain and show you the keywords used across their website, allowing you to strategically include those keywords in your own content.
Finally, peeking behind the scenes of a webpage by examining the HTML source code can reveal keyword insights that aren’t immediately visible. This can help you analyze your competitors’ SEO tactics and optimize your own content accordingly.
To get the most out of searching websites for keywords, it’s important to use keyword variations, check keyword density, evaluate content quality, and analyze search intent. By applying these best practices, you can elevate your keyword search strategy and improve your chances of ranking higher in search results.
Overall, finding keywords on websites and analyzing SEO strategies is just the beginning. To truly outshine your competition in search results, you need to apply your newly acquired keyword findings to optimize your website for better visibility and organic traffic.