Tag: Customer engagement

In today's ever-evolving digital landscape, it's essential for marketing leaders to stay ahead of the curve when it comes to website optimization. As strategies shift towards hyper-personalization, AI tactics are becoming increasingly crucial for...

Welcome to Creator Columns, where we bring expert voices to you to help you grow better.I’ve been working as a marketing strategist for seven years, and my experiences as a consumer have shaped my...

Account-Based Marketing, or ABM, is a strategic approach that focuses on high-value accounts in a market or business. It allows for personalized buying experiences, better customer acquisition, relationship-building, and business growth. ABM works by...

Have you ever thought about your brand's share of model? This metric refers to the influence your brand has on search and AI platforms like ChatGPT, Anthropic, or Google. When a prospect asks for...

You’ve been using Google Analytics' GA4 version for quite some time now and have dabbled with generative AI tools like ChatGPT. But have you ever thought about combining the power of both? Andy Crestodina,...

Zontee Hou recently had a conversation with Daniel on the Social Pros podcast to discuss her new book, Data-Driven Personalization. Zontee shared that the book emphasizes the importance of marketers having a seat at...