The 2024 Olympic Games in Paris have officially begun, and DAIVID, an advanced content testing platform, has ranked the most emotionally engaging ads from the event. Procter & Gamble (P&G) has dominated the chart with five out of the top seven ads, securing the top three positions.
P&G’s “Thank You, Mom – Sochi 2014 Olympic Winter Games” campaign claimed the top spot, evoking intense positive emotions from 59.6% of viewers. The ad highlights the crucial support mothers provide to athletes and emphasizes the strength gained from setbacks.
Following closely behind is P&G’s “Thank You, Mom – The Winter Olympics (2018)” in second place with a score of 59.5%. This ad showcases mothers supporting their children through various challenges and circumstances.
In third place is P&G’s ‘Thank You Mom’ Commercial: “Best Job” from the London 2012 Olympics, with 58.4% of viewers responding with intense positive emotions. The ad portrays supportive mothers guiding their children to success.
The UK’s National Lottery ad, “National Lottery funded athletes – TV advert Extended Version,” secured the fourth spot with a score of 56.9%. Inspired by the story of athlete Jenny Meadows, the ad highlights how National Lottery funding supports British athletes.
P&G’s “Thank You, Mom” Campaign Ad: Strong for the Rio 2016 Olympics claimed the fifth spot, with 55.9% of viewers responding with intense positive emotions. The ad features mothers helping their children persevere towards Olympic success.
Channel 4’s “We’re The Superhumans” trailer for the Rio Paralympics 2016 took sixth place with a score of 55.7%, showcasing the inspiring stories of Paralympic athletes.
Finally, P&G’s “Your Goodness Is Your Greatness” ad secured the seventh spot with 55.5% of viewers responding with intense positive emotions.
DAIVID’s CEO, Ian Forrester, praised P&G’s emotional Olympic campaigns, noting their ability to resonate with viewers on a deep level. He also highlighted Channel 4’s impactful campaign for the Rio Paralympics, emphasizing the importance of inspiring content in engaging audiences.
Forrester’s insights shed light on the power of emotional advertising and the role it plays in creating memorable campaigns. By leveraging technologies like facial coding and eye tracking, advertisers can enhance the emotional impact of their ads and drive business results.
As you explore the top emotional Olympics ads, consider the elements that trigger intense positive emotions in viewers. Testing your ad creative can help identify areas for improvement and ensure your campaigns resonate with your target audience.
By understanding the methodology behind emotional advertising and leveraging data-driven insights, brands can create compelling content that leaves a lasting impression. So, take a cue from P&G and other top advertisers to elevate your ad campaigns and connect with your audience on a deeper level.