Tag: Marketing

AI tools have become essential for marketers in 2024, with 95% of respondents stating that AI tools help them save time on manual tasks. As a content marketer, I have personally experienced the benefits...

Businesses often use mission statements to express their values and purpose. A strong mission statement can help consumers understand a brand's values and build loyalty over time. Mission statements should focus on the company's...

Google Sheets templates are a fantastic tool for businesses of any size. They are free, easy to use, customizable, and offer a wide range of benefits. Whether you need to create invoices, track website...

Artificial intelligence has revolutionized the way content is created, making it a more efficient and seamless process. With AI taking over many manual tasks, marketers are now exploring the world of AI-generated marketing content...

SEO strategies need to be tailored to specific industries in order to be effective. One-size-fits-all approaches simply won't cut it when it comes to optimizing for search engines. Different industries have different needs, search...

NetLine's annual analysis of B2B content consumption and demand has always been a valuable resource for marketers. This year's report, based on 6.2 million first-party content registrations, offers six key insights that are set...

Podcasts have become a popular form of content marketing, with millions of shows available for listeners to download and stream. But are branded podcasts a smart investment in 2024? According to recent data, there...

The 2024 Olympic Games in Paris have officially begun, and DAIVID, an advanced content testing platform, has ranked the most emotionally engaging ads from the event. Procter & Gamble (P&G) has dominated the chart...

In the early days of HubSpot, we discovered that customers preferred chatting directly with us about purchasing products rather than filling out forms or sending emails. This led to the integration of chat on...

Today, I am excited to share the news that Searchmetrics has recently been acquired by Conductor, a top SEO and organic marketing platform. We have been competitors in the SEO market for a long...

Zontee Hou recently had a conversation with Daniel on the Social Pros podcast to discuss her new book, Data-Driven Personalization. Zontee shared that the book emphasizes the importance of marketers having a seat at...

Higher education marketers are facing challenges in meeting their marketing goals, with limited time and resources being the top barriers. The 2024 Higher Education Marketing Report highlights the gap between the expectations of Gen-Z...