**Top 50 Bootstrapped SaaS Companies Leading SEO in 2024**
The world of Software as a Service (SaaS) is constantly evolving, with companies vying for the top spot in terms of organic traffic growth and SEO strategies. In this article, we delve into the realm of bootstrapped software companies – those that have never raised external funding – to uncover the top 50 players leading the way in SEO in 2024.
## Analyzing the Top Performers
We analyzed the organic traffic growth of 1,600 SaaS companies to identify the strategies that are yielding the best results in terms of SEO. The data presented here is sourced directly from the Ahrefs API, providing us with accurate and up-to-date information on the performance of these companies.
### Smallpdf: Leading the Pack
Smallpdf takes the top spot on our list, with an impressive traffic growth of 14,309,331 from August 2023 to August 2024. The company offers free tools for editing and converting PDF files, catering to the needs of a wide range of users. Their success can be attributed to the popularity of their conversion tools, which target high-volume keywords such as “pdf to word.” Additionally, Smallpdf has localized their tools in multiple languages, further boosting their organic traffic growth.
### BuiltWith: Uncovering Technologies
BuiltWith secures the second position on our list, with a traffic growth of 2,623,106 in the same period. The company specializes in helping users discover the technologies used by companies to build their websites. BuiltWith’s growth can be linked to the addition of a Korean language subfolder on their website, offering localized versions of their content to a wider audience.
### Ahrefs: Powering SEO
Ahrefs, the source of the data presented in this article, comes in third with a traffic growth of 2,100,245. The company’s all-in-one SEO toolset has been instrumental in driving their organic traffic growth. Ahrefs’ AI writing tools have been particularly popular, attracting a significant amount of traffic to their website. Additionally, a programmatic SEO campaign utilizing Ahrefs data has helped the company rank on popular search engines across different languages.
### Surfshark: Securing Connections
Surfshark, a VPN tool, ranks fourth on our list with a traffic growth of 518,719. The company’s success can be attributed to their free IP address checking tool and branded keywords strategy. Surfshark has invested heavily in brand marketing, leading to an increase in branded search queries and organic traffic. Additionally, the company’s significant advertising campaign has further boosted their visibility in the market.
### IPQS: Detecting Fraud
IPQS rounds out the top five companies on our list, with a traffic growth of 466,358. The company specializes in fraud detection, bot detection, and IP validation, offering a valuable service to users. IPQS’ growth is primarily driven by a free tool for looking up phone numbers, which ranks prominently for high-volume keywords related to phone number lookup.
## Final Thoughts
The top 50 bootstrapped SaaS companies leading SEO in 2024 have demonstrated the effectiveness of strategic SEO practices in driving organic traffic growth. By offering valuable tools, localized content, and investing in brand marketing, these companies have managed to carve out a significant presence in the competitive SaaS landscape. As the industry continues to evolve, it will be interesting to see how these companies adapt and innovate to maintain their position at the forefront of SEO excellence.