Google recently shared expert tips on optimizing SEO with internal links in a new video series called “SEO Made Easy.” The video, presented by Google’s Martin Splitt, focuses on three key tips for effective internal linking to enhance both SEO and user experience on websites.
One of the main points emphasized in the video is the importance of using descriptive anchor text for internal links. Clear and meaningful anchor text helps users quickly identify where a link will take them, improving overall user experience. By providing descriptive anchor text, users and search engines can navigate through a website more efficiently.
Additionally, internal links play a crucial role in guiding users through a website and helping search engines discover new pages while understanding the relationships between different pages on a site. By strategically implementing internal links, websites can highlight their most valuable content and potentially improve their rankings on search engine results pages.
While internal linking is essential for SEO, it is important to strike a balance and avoid overwhelming users with too many links. By applying critical judgment and creating logical connections between related content, websites can provide a seamless user experience without diluting the focus of individual pages.
In terms of technical considerations, Google advises using proper HTML elements, particularly the tag with an href attribute, to create effective links. Non-standard elements like spans, divs, or buttons should be avoided when creating links to ensure optimal performance and user experience.
In summary, Google’s expert tips for optimizing SEO with internal links include focusing on meaningful anchor text, strategically implementing internal links, balancing the quantity of links, and adhering to proper HTML structure when creating links. By following these guidelines, websites can enhance their SEO efforts and improve user experience.
For more insights and detailed explanations, you can watch the full video on internal linking provided by Google on YouTube. Remember to subscribe to Search Engine Journal’s newsletter to stay updated on the latest search marketing news and strategies.