Tag: Consumer behavior

Creating a compelling case study is a powerful way to showcase your product and attract future customers. This type of detailed story demonstrates how your product has helped other companies by showcasing real-life results....

In the ever-evolving world of digital marketing, the focus on brand marketing has become increasingly important. As the internet becomes more conversational, the need for authentic and engaging content has never been higher. Users...

Have you ever thought about your brand's share of model? This metric refers to the influence your brand has on search and AI platforms like ChatGPT, Anthropic, or Google. When a prospect asks for...

AI-generated video content is causing a stir in the world of marketing. But what specific trends should marketers be focusing on to stay ahead of the game?If you’ve been keeping up with the latest...

Zontee Hou recently had a conversation with Daniel on the Social Pros podcast to discuss her new book, Data-Driven Personalization. Zontee shared that the book emphasizes the importance of marketers having a seat at...

Every time you search for a product or service online, you may notice that you start seeing ads related to that search on social media platforms. This is because those companies are targeting you...

User research has become a crucial aspect of many organizations, yet it is facing a crisis due to layoffs and lack of connection to business metrics. Erin Weigel, a specialist in conversion design, highlights...