Google recently announced the rollout of the “Helpful Content Update” on August 25. The update aims to prioritize original and helpful content created for users rather than content tailored for search engine traffic. This new algorithm update will be launched next week to enhance the quality of website content across all pages, starting with English search engine results pages (SERPs) and later expanding to other languages.
With the Helpful Content Update, Google will introduce a new ranking signal to evaluate the quality of website content. The update will prioritize content that is written for readers and meets their information needs, while devaluing content that is primarily created for search engines and lacks user value. Websites impacted by the update may notice changes in their rankings for months, and Google recommends removing low-quality content if necessary.
In addition to the algorithm update, Google also released a blog article and shared valuable content guidelines on Twitter to help creators understand what types of content are valued. Some key points to consider include creating content that is useful for your target audience, demonstrating expertise, focusing on specific topics, providing information to help users achieve their goals, and ensuring a satisfying user experience.
Google emphasized the importance of E-A-T (Expertise, Authority, Trustworthiness) principles for creating high-quality content. To implement E-A-T effectively, website owners should focus on core topics, answer user questions, prioritize quality and timeliness, build a strong brand presence, and establish trust with users through certifications, social media integration, and secure website features.
Ultimately, Google’s latest update reinforces the significance of quality content in improving website rankings and attracting more traffic and sales. By focusing on creating valuable content that resonates with users, website owners can strengthen their online presence and enhance the success of their businesses. If you need assistance with your content strategy or tools for content creation and analysis, feel free to reach out to Google for support.