Objectives and Key Results (OKRs) are a popular way for SEOs to set and measure their goals. The objectives should be clearly defined, and some people use the SMART framework to ensure their goals are specific, measurable, achievable, relevant, and time-bound. Key results help track progress against the objectives, and goals are usually set at different levels such as company, team, and individual goals. It is essential to align OKRs with company goals and SEO tactics that have value and impact.
For example, some general SEO OKRs focus on increasing organizational awareness, unifying brand experience, and improving SEO reporting. Content OKRs may involve increasing revenue from organic search, looking for opportunities beyond the blog, updating content for better market presence, or boosting international market presence. Link building OKRs may aim to reclaim lost link value or increase average order/customer value.
Technical SEO OKRs can have a significant impact in an enterprise environment, with goals like improving user experience on top offerings pages or being proactive in identifying issues. These OKRs may involve ensuring pages pass Core Web Vitals, making pages mobile-friendly, setting up unit testing, establishing a crawling process, increasing visual real estate in the SERP, and more.
OKRs are a valuable tool to align SEO goals with company objectives. They help track progress and ensure that SEO efforts are contributing to the overall success of the business. If you have any questions or need further guidance on OKRs, feel free to reach out on X or LinkedIn.