Google recently announced the rollout of the July 2022 Product Reviews Update, which is expected to be completed within two to three weeks. The update aims to prioritize extensively researched product reviews in search results. Google Search Central has also provided guidance to content creators on producing high-quality reviews.
As of August 2, 2022, the rollout of the update has been completed, with four product page updates confirmed so far. It is important to note that the update only affects reviews published in English, regardless of the country in which they were written. However, Google has advised creators to consider the guidance for other languages as well, as updates may eventually be implemented across different languages.
Websites that specialize in product reviews, as well as conventional product comparison sites and affiliate sites, are likely to be impacted by these updates. On the other hand, traditional eCommerce sites are not expected to see significant effects from the latest update.
If you are unsure about how to navigate through the changes brought about by Google’s updates, Searchmetrics consultants are available to provide assistance and guidance. Feel free to reach out to our team for support and advice in optimizing your content strategy in light of the recent product reviews update.