Google’s AI-Powered Google Ads Campaign Tools Now Available in Multiple Languages
Google has recently announced the expansion of its AI search campaign building tool to include German, French, and Spanish languages. This move comes as part of Google’s efforts to provide advertisers with more options and capabilities to optimize their ad campaigns and reach a wider audience.
The AI-powered search campaign building tool has been a popular choice among small businesses, with a reported 63% increase in the likelihood of launching search ads with “Good” or “Excellent” Ad Strength scores. By guiding advertisers through the process of creating personalized search campaigns with tailored recommendations, the tool has helped businesses improve their online visibility and reach.
In addition to expanding language support, Google has also introduced new creative asset generation capabilities for search advertisers. Previously limited to Performance Max campaigns, AI-powered ad image editing is now available for search, Display, App, and Demand Gen campaign types. This enhancement allows advertisers to create visually appealing and engaging ads that resonate with their target audience.
Furthermore, Google has added six new languages for automated ad copy and visual generation across its AI ad tools. This feature enables advertisers to create compelling ad copy and visuals in multiple languages, catering to diverse markets and audiences.
Responding to feedback from advertisers, Google is beta launching campaign-level negative keywords for Performance Max Search campaigns. This new feature provides advertisers with more control over their AI-powered campaigns by allowing them to exclude specific keywords that may not align with their advertising goals.
For Demand Gen campaigns, Google is introducing new optimization levers such as omnichannel bidding to maximize online and in-store conversions. Additionally, integration with Display & Video 360 will further enhance advertisers’ ability to reach their target audience across multiple channels and touchpoints.
Overall, Google’s latest updates aim to empower businesses of all sizes to leverage the power of AI and machine learning technologies in their search advertising efforts. By combining the capabilities of AI with human marketers’ expertise, Google is committed to driving more substantial returns on investment for advertisers around the world.
As Google continues to innovate and expand its AI-powered Google Ads campaign tools, advertisers can expect more opportunities to optimize their campaigns, reach new audiences, and achieve their advertising goals with greater efficiency and effectiveness.