When it comes to tracking SEO progress and measuring SEO results, it’s essential to go beyond just looking at keyword rankings. While rankings are important, they only scratch the surface of truly understanding SEO progress and success.
SEO consultant Jeremy Rivera shared a 3-step process to measure SEO success effectively. The first step is to understand rankings in the context of how valuable the traffic is in terms of revenue. Instead of solely focusing on search volume, Jeremy recommends evaluating keywords based on their buying intent. By assigning a point value to each keyword based on its relevance to your product or service, you can better gauge the potential impact on revenue.
The next step is conversion tracking. Setting up the right conversion tracking in Google Analytics is crucial for connecting the keywords you’re targeting to the traffic you’re generating. Jeremy emphasizes the importance of tracking conversions beyond just online interactions, including offline conversions that often occur over the phone. Tools like CallRail can help track these conversions and tie them back to your SEO progress.
The final step is to go beyond conversion tracking and connect each conversion back to commercial metrics, specifically revenue. Understanding the lead-to-sale conversion rate and the average revenue per purchase can help you estimate the ROI of your SEO efforts. By considering factors such as estimated organic traffic, on-page conversion rate, lead-to-sale rate, and revenue per sale, you can calculate the potential traffic value and demonstrate the impact of your SEO strategy on revenue.
By following this 3-step process and incorporating revenue into your SEO strategy from start to finish, you can track progress and results in a more meaningful way. This approach allows you to build a strong connection between SEO metrics and revenue, providing a compelling argument for the value of your SEO efforts to clients. Sign up for a 7-day free trial with Raven Tools to implement these strategies and measure your SEO results effectively. With access to over 30 data sources and the ability to deliver automated white-label reports, you can showcase the impact of your SEO strategy on revenue and demonstrate the value of your work to clients.