AI Revolutionizing Healthcare Marketing Strategies by 2024
Artificial intelligence (AI) is making its mark on healthcare practices, revolutionizing the way marketing strategies are implemented. While some practices may still be hesitant to fully embrace AI, the truth is that it is...
8 Essential Questions to Answer Before Starting an Original Research Project
Creating original research can set your content marketing efforts apart, but it requires careful planning and execution. Before diving into a research project, there are several essential questions you must answer to ensure its...
Ultimate Guide to Writing and Achieving SMART Goals + Free Templates
When I first started my career as a content writer, I made a mistake of not realizing the importance of having a structured approach to achieving my goals. Despite working hard to book clients...
Spot Google Updates Easily with XmR Charts: A Complete Guide
Website traffic data can be tricky to interpret. It fluctuates regularly, and it can be hard to determine whether a peak or a drop is significant or just part of the normal ebb and...
2024 Blogging Statistics: Up-To-Date Insights and Trends
In 2024, the world of blogging continues to thrive with millions of posts being published daily. According to the Content Marketing Institute, 76% of B2C marketers and 79% of B2B marketers use blogs as...
Tips for Successful International SEO Projects
Global brands aiming to target multiple geographies must understand the importance of thinking locally. Simply translating existing resources and strategies from one country to another will not be effective. This is why a well-planned...
Maximizing PPC Performance: Ultimate Guide to Reporting on PPC Results & Benchmarking Against Competitors
When it comes to reporting on your PPC (Pay-Per-Click) campaigns, the native tools provided by major online advertising platforms like Google Ads and Facebook Ads may not be enough. These tools lack the ability...
Optimal Hero Image Sizes for Website Design and Performance
Hero images are an essential part of any website design as they are the first thing visitors see when landing on a page. These images are meant to grab attention, convey your unique value...
Bridging the Gap: Gen-Z Expectations vs Higher Ed Marketing
Higher education marketers are facing challenges in meeting their marketing goals, with limited time and resources being the top barriers. The 2024 Higher Education Marketing Report highlights the gap between the expectations of Gen-Z...
Google Exempt as Reddit Restricts Search Engine Access
Reddit has made a recent change that has blocked major search engines from indexing its latest posts and comments. This move has exempted Google due to a $60 million deal, allowing Google to access...
Key Traits Hiring Managers Seek in Content and Marketing Job Applicants
A dozen applications came in soon after the copywriter job posting at The TemPositions Group of Companies was posted. Walter Prystowsky, the marketing director, was expecting over 100 applications in a week. He mentioned...
Tips for Identifying Your Target Audience and Successful Campaign Examples
Every time you search for a product or service online, you may notice that you start seeing ads related to that search on social media platforms. This is because those companies are targeting you...
Discover How to Utilize New SERP Features for Business Growth
SERP features are additional elements on a search engine results page that provide more information than just a regular search result. These features can help or hinder your competitors, so it's important to understand...
Top 12 SEO Meetups to Boost Your Skills and Network
If you want to connect with other SEO enthusiasts in person, attending an SEO meetup is a great way to do so. These gatherings provide a more relaxed and informal setting compared to large...
Best Quillbot Alternatives: Top 15 Tools for 2024
Quillbot is a tool that many people use for paraphrasing, summarizing, and translating content. It can also help with grammar mistakes, spotting AI-generated content, and detecting plagiarism. However, there are some reasons why Quillbot...
Enterprise SEO Implementation: 6 Tips for Engineers
Companies need a strong SEO strategy to build their digital brand. SEO management creates high-level plans, but programmers and developers are responsible for implementing concrete enterprise SEO measures. The collaboration between SEO managers and...
Master Advanced SEO Techniques for Top Search Engine Rankings
The world of SEO is constantly evolving, with 2021 bringing more changes and challenges. However, the core pillars of SEO remain the same - backlinking, website speed, and quality content. Advanced SEO techniques may...
Ultimate Guide to UX Metrics: Meaning and Calculations for Success
User experience (UX) metrics are essential tools for identifying areas where users struggle and succeed when using a website or app. By collecting data on various metrics, designers, developers, and product managers can make...
Unlocking Powerful Brand Insights: Effective Research Methods for Success
User research has become a crucial aspect of many organizations, yet it is facing a crisis due to layoffs and lack of connection to business metrics. Erin Weigel, a specialist in conversion design, highlights...
SEO Title: Importance of Allowing Googlebot Access to Websites
Google's Gary Illyes recently discussed the importance of allowing Googlebot access to websites and the consequences of blocking the GoogleOther crawler. GoogleOther is a generic crawler used by Google for various purposes outside of...
What Does Google’s Exit from Anti-Cookie Campaign Mean for the Future?
A significant development in the world of digital advertising and marketing made headlines this week as Google announced a major shift in its approach to third-party cookies. This decision comes after years of anticipation...
Impact of Google Consent Mode on Businesses in 2024
Google Consent Mode is a solution developed by Google to help businesses cover for measurement gaps when users decline to share their data, typically via the “Reject” button on the website’s cookie banner.For visitors...
Top 6 SEO Tools for Small Businesses: Boost Your Online Presence
Small businesses can greatly benefit from using the right SEO tools to boost their online presence and compete with bigger competitors. These tools can help drive targeted traffic, increase visibility, and ultimately grow the...
SEO and Content Marketing: A Guide by Ahrefs
SEO and content marketing are two different marketing strategies, but they work well together. You don't have to choose between them - it's actually best to combine them for the most effective marketing approach....
Apple iPhone 16 Pro: Latest Leak Shows Upcoming Design Upgrade
Apple is gearing up to release its iPhone 16 series in September with a surprising design upgrade that no one saw coming, according to a recent report. The report also hints at what to...
Steam Deck: No Rest for the Wicked with Latest Update
Moon Studios GmbH and Private Division's No Rest for the Wicked recently underwent a significant upgrade, earning itself the Steam Deck Verified status. Developed by the creators of Ori and the Blind Forest and...
The Future of Galaxy Ring: Subscription Model Possibilities
Samsung recently unveiled its latest product, the Galaxy Ring, during the Galaxy Unpacked event. This smart ring is a unique offering in the market, being the first from a major consumer technology brand. Priced...
Paradox Interactive Faces Profit Plunge Due to Life By You Cancellation
Paradox Interactive has seen a significant drop in profits, with a staggering 90% decrease from $27.1 million to $2.6 million year over year. This decline is mainly due to the cancellation of the life...
Surface Pro 11 Review: A Spectacular Overview | Digital Trends
The Microsoft Surface Pro 11 has been hailed as a spectacular device, offering a range of impressive features that make it stand out as the best Surface Pro ever made. With a starting price...
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