Google introduced its Mobile-first Index in response to the growing trend of mobile searches surpassing desktop searches. This means that Google now prioritizes the mobile experience of a website over the desktop experience when indexing it in the search engine results pages (SERPs). It is crucial for websites to be mobile-optimized, but simply having a mobile site is not enough. With the rise in mobile searches, tracking mobile rankings has become more important than ever.
Despite the significance of mobile rank tracking, many articles focus more on desktop rankings. In this article, we will delve into the topic of mobile rank tracking and explore how to prioritize mobile vs. desktop rank tracking, how to track mobile rankings on Raven, and how to create insightful mobile rankings reports.
To prioritize mobile vs. desktop rank tracking, SEOs need to consider the ratio of mobile vs. desktop users on their website. This information is essential for determining which rankings to track and guiding on-page SEO strategies. Factors like page load speed play a crucial role in mobile SEO, as users are more sensitive to slow loading times on mobile devices. By analyzing traffic sources and conversion rates in Google Analytics, SEOs can tailor their rank tracking strategy to align with their specific audience and business goals.
Raven’s SERP Rank Tracking tool allows users to monitor mobile and desktop rankings in any location they choose, whether it be a zip code, town, city, or state. By setting up mobile rank tracking to monitor specific areas, users can gain valuable insights into their keyword positions on mobile devices. Additionally, Raven’s tool can track map results linked to Google My Business, providing crucial information for local rank tracking and SEO reporting.
Creating insightful mobile rankings reports with Raven’s WYSIWYG Reports involves adding mobile rank tracking to the report dashboard. By incorporating data from sources like SERP Rank Tracker, Google Analytics, and other third-party platforms, users can craft customized white-label SEO reports for clients or management. The reports can be exported to PDF or shared automatically via a link, ensuring that the mobile ranking data is always up-to-date and easily accessible.
In conclusion, mobile rank tracking is a vital aspect of SEO strategy in the current digital landscape. By utilizing tools like Raven’s SERP Rank Tracker and WYSIWYG Reports, marketers can monitor their mobile rankings effectively, analyze their performance, and communicate the value of mobile SEO to stakeholders. Sign up for a free trial with Raven Tools to access these features and enhance your mobile rank tracking and reporting capabilities.