Digital marketers usually focus on tracking their keyword rankings on Google due to its dominance in the search engine market. However, Bing, with a smaller market share, still holds a significant portion of the search engine users. Bing reports 11% PC market share and 11.7 billion monthly searches on desktops. Although Google remains the primary focus for SEO, tracking rankings on Bing can be beneficial, especially for target audiences in the USA, older age groups, and users of Windows devices and Internet Explorer.
Raven Tools offers an easy-to-use Bing rank tracker that allows users to monitor their keyword positions on Bing and Google simultaneously. The platform is quick to set up and provides real-time position tracking with the flexibility to choose tracking frequency. Additionally, the cost-efficient pricing structure enables users to monitor more keywords without the need to upgrade to a more expensive plan.
One of the unique features of Raven Tools is its location-specific tracking, allowing users to monitor keyword rankings in different countries. This feature is beneficial for digital agencies with clients in various regions or international businesses targeting multiple countries. While Google rank tracking offers more specific location tracking, Bing rank tracking provides nationwide data.
Moreover, Raven Tools’ reporting capabilities seamlessly integrate with the platform, enabling users to create custom reports with data from various sources, including organic ranking positions on Bing. The reports can be shared via URL or email, providing insights into the performance of SEO efforts.
In addition to the Bing rank tracker, users can leverage Bing Webmaster Tools to access deeper insights into their website’s performance. By connecting Bing Webmaster Tools to Raven Tools, users can access metrics such as click position, impression position, click-through rate, clicks, impressions, and goal completions. This integration enhances the monitoring capabilities and provides valuable data for SEO reporting.
Overall, while Google remains the dominant search engine, Bing’s significant user base makes it essential for digital marketers to track their keyword rankings. Raven Tools’ Bing rank tracker and integration with Bing Webmaster Tools offer actionable insights and valuable data for SEO reporting. Sign up for a 7-day free trial with Raven Tools to access these tools and enhance your SEO efforts across different search engines.