Video is a powerful tool in today’s digital age, especially when it comes to marketing. With 64% of marketers crediting marketing videos on Instagram with the highest engagement, it’s clear that users can’t get enough of video content. Additionally, 91% of people have watched an explainer video to learn more about a product or service.
However, the challenge with video lies in its creative and skillful nature. You may need a professional touch to create high-quality videos, but you also need to prove its return on investment before getting the budget for it. Luckily, in 2024, there are amazing video editing apps that even beginner video marketers can use to create engaging content.
These apps are user-friendly and have features that make video editing easier. Some key features to look out for in video editing apps include the ability to scrub through the video as you edit, choose different aspect ratios for different platforms, add transitions, export high-quality videos, and add music. These features can help you create professional-looking videos without the need for advanced editing skills.
Some of the best video editing apps for 2024 include Magisto, Wondershare Filmora, InVideo, InShot, WeVideo, Splice, Adobe Premiere Rush, PicPlayPost, Blender, Lightworks, Movavi Video Editor, Shotcut, VSDC Free Video Editor, Machete Video Editor Lite, Avidemux, HitFilm, Wideo, VideoShow, PowerDirector, Quik, KineMaster, and VivaVideo.
When testing these video editing apps, it’s important to look for apps that make video editing easy, aren’t overwhelming, and have essential features available for free. It’s also helpful to consider the platform you’ll be uploading your videos to and choose an app that allows you to export videos in the desired ratio for maximum impact.
Overall, with the right video editing app, you can create engaging and professional-looking videos that will attract, convert, and delight your audience. So, don’t wait any longer to download one of these apps and start creating better videos for a higher return on investment.