Community management is a key aspect of building trust, loyalty, and connection with your audience. It can be overwhelming to dive into, but fear not. I’ve done some research to find some excellent community management examples to share with you. These examples can serve as inspiration and give you an idea of how successful communities are cultivated.
One great example is The Spot, HubSpot’s online community dedicated to supporting diversity and inclusion among underrepresented professionals. The Spot includes a community within it specifically for Black professionals. Kyle Foster, a Senior Marketing Manager at HubSpot, asked community members directly what they want to see in the community. This audience-centric approach is a great example of community management that values member feedback and fosters a sense of inclusion.
Another example is Spotify Ideas, where Spotify users can submit ideas and recommendations for future features. This community-driven approach to product innovation encourages engagement through gamification-like rules, such as voting and commenting on ideas. This strategy not only drives product improvements but also generates excitement among users.
Topicals, a skincare brand, excels in community management by actively engaging with its audience on social media. By answering questions in the comments section, Topicals shows a commitment to helping customers and providing valuable support. This approach not only assists individual customers but also creates a resource for others seeking information.
Hunter Harris, a journalist and pop culture enthusiast, showcases effective community management through her Hung Up chat. By creating opportunities for real-time conversations about newsletter content and trending topics, Harris cultivates engagement and fosters a sense of community among her followers. Encouraging interaction and shared interests can keep community members coming back for more.
Apple’s Support Community is a prime example of community-led management, where passionate brand enthusiasts provide answers and solutions to questions about Apple products. By rewarding members with points based on their activity and expertise, Apple incentivizes engagement and creates a self-sustaining community of experts. Recognizing and empowering loyal customers can also benefit your brand’s community management strategy.
Popheads, a subreddit dedicated to pop music discussions, leverages exclusivity and engagement by hosting AMA sessions with artists. This strategy generates excitement and loyalty among fans, as they have the opportunity to interact with their favorite artists in an exclusive setting. Creating unique and exclusive opportunities for community members can enhance engagement and drive conversation.
Canva’s Canvassadors program is a community-led management strategy that empowers users to moderate, educate, and inspire conversation within the Canva community. By electing Canvassadors, Canva creates a sense of legitimacy and authority among members, leading to a more engaged and supportive community. Establishing an ambassador program for your brand can help advocate for your products and foster a strong community.
Incorporating elements from these successful community management examples can help you build a thriving community around your brand. By valuing member feedback, encouraging engagement, and creating unique opportunities for interaction, you can cultivate a loyal and supportive community eager to connect with you.