The world of SEO is constantly changing, with updates and algorithm changes being rolled out regularly. As a content creator, it’s essential to stay on top of these changes to ensure that your content remains visible and relevant in search engine results.
One such update that had a significant impact on HubSpot’s blogs was the Core Algorithm update in March 2023. This update, known internally as the “M23 update,” had a noticeable impact on the organic traffic HubSpot’s blogs received. Areas such as page experience and content freshness were identified as key areas that needed improvement.
To address these issues, the HubSpot Blog Team embarked on a journey to revamp their content strategy. They focused on creating experience-driven content that aligned with Google’s E-A-T guidelines. E-A-T stands for expertise, authority, and trustworthiness, with the addition of experience in 2022. This new emphasis on experience-driven content required a shift in the way content was created and presented to the audience.
One of the key strategies employed by the HubSpot Blog Team was to E-A-T-ify their content, making it less susceptible to algorithm changes and more likely to rank well in search results. This involved adding personal anecdotes, subjective opinions, and objective observations to their content to create a more engaging and informative experience for the reader.
A case study conducted on the blog post “17 Best Free Website Builders to Check Out in 2024” showed significant improvements in traffic, leads, and signups after the content was E-A-T-ified. By infusing lived experience with personal opinions and objective observations, the content became more valuable and engaging for the audience.
Moving forward, the HubSpot Blog Team continues to evolve their content strategy to adapt to the changing landscape of SEO and content creation. By focusing on creating experience-driven content that aligns with Google’s E-A-T guidelines, they aim to provide the best possible content for their audience and remain competitive in the SERPs.
As content creators, it’s essential to stay informed about the latest updates and trends in SEO to ensure that your content remains visible and relevant. By embracing new strategies and approaches to content creation, you can improve the quality and effectiveness of your content, ultimately driving better results for your business.