When it comes to reporting on your PPC (Pay-Per-Click) campaigns, the native tools provided by major online advertising platforms like Google Ads and Facebook Ads may not be enough. These tools lack the ability to combine data from multiple sources and do not help in creating a compelling narrative that can engage clients and stakeholders. To make your PPC reporting more impactful, you need the assistance of specialized PPC reporting software.
One such tool that can enhance your PPC reporting is Raven Tools. Raven offers a wide range of features that can help you create detailed and customized reports for your PPC campaigns. With Raven’s WYSIWYG Reports feature, you can pull in data from over 30 sources including Google Ads, Facebook Ads, Google Analytics, and Bing Ads. This allows you to create reports that prioritize key metrics important to your clients or internal stakeholders. Whether your focus is on ROI, CPC, or other KPIs, Raven’s customizable reports can help you tailor your narrative to suit your audience.
Raven also provides specific dashboards for Google Ads and Facebook Ads, giving you deep insights into the performance of your campaigns on these platforms. The Google Ads dashboard, for example, offers detailed information on key performance indicators such as impressions, CTR, and ROAS. You can also track performance across different ad types and networks, providing a comprehensive overview of your advertising activity.
In addition to reporting on your own campaigns, it is also important to benchmark your performance against competitors in the industry. This is where a tool like iSpionage can be valuable. iSpionage allows you to conduct competitor research, monitor competitor PPC activity, and track your progress in comparison to rivals in the SERPs. By understanding what strategies are working for your competitors, you can make informed decisions to improve your own campaigns.
Overall, a good PPC reporting tool should do more than just provide data on click costs and conversions. It should help you tell a story that resonates with your audience and provides valuable insights into your campaign performance. With Raven Tools and iSpionage, you can enhance your PPC reporting with in-depth analysis, competitor benchmarking, and customizable reports that showcase the success of your campaigns.
Sign up for a 7-day free trial with Raven Tools to experience the benefits of their PPC reporting software and start creating compelling reports for your clients and stakeholders. Integrate data from multiple sources, track your progress, and gain valuable insights into your PPC campaigns to drive success in the competitive online advertising landscape.