A strong SEO strategy is a crucial component for companies looking to build their digital brand. While high-level SEO planning is typically handled by SEO managers, the technical implementation of enterprise SEO measures is often the responsibility of programmers or developers. The collaboration between SEO managers and technical teams is key to successful implementation.
At a recent SEO Summit, Jordan Koene, Advisor to Searchmetrics, shared six valuable tips to streamline SEO implementation across an organization. Here are some additional insights to help you understand and apply these tips effectively:
Data quality is essential: High-quality data is crucial for successful SEO implementation. Data should be consistent and complete to avoid discrepancies and inaccuracies. Collecting reliable data points over time is essential for aligning insights across the organization and making informed decisions.
Utilize software for data analysis: Crawl data can be complex, but leveraging software tools can help streamline the data collection process. By using tools that provide meaningful insights, SEOs can better understand website performance and identify areas for improvement.
Implement dashboards for monitoring: Dashboards offer a centralized view of website performance metrics, allowing SEOs to track key performance indicators and monitor the health of their websites. Tools like Google Search Console can help organize data in a way that influences strategic decisions and priorities.
Focus on problem-oriented communication: When creating tickets for SEO tasks, focus on the root cause of the problem rather than specific tasks. Providing context for website developers and technical staff can lead to more effective solutions and improved website performance.
Simplify communication and collaboration: SEO measures should be clearly formulated with simple goals to ensure stakeholder acceptance and effective communication. Setting clear intentions and acceptance criteria can help build meaningful collaboration among engineering teams, content teams, and management.
Analyze competitor performance: Tools like Builtwith can provide valuable insights into competitors’ analytics solutions and content management systems. By understanding competitors’ technologies and identifying inefficiencies, SEOs can improve their own website performance.
Visualize competitive data over time: Storing data and using tools like Film Strips can help SEOs retrospectively analyze website development phases. Comparing progress with competitors and documenting necessary changes can aid in communication with stakeholders and showcase improvements.
Utilize comparative tables for quick overviews: Comparative tables are useful for visualizing key performance indicators of competitors in a concise manner. SEOs should focus on setting clear goals, creating flexible work plans, and using a ticket system that produces problem-oriented tickets for better understanding and collaboration.
By implementing these tips and insights, engineering teams can increase awareness of their brand and improve website performance through effective SEO implementation. Check out Jordan’s session from the Summit for more best practices to enhance your SEO strategy.