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Microsoft has introduced a new version of Bing's AI search called Generative Search. This new version aims to provide users with a more intuitive and exploratory search experience while also prioritizing clicks to websites.The...

As we approach the end of the year, it's time to take a close look at your marketing goals and assess your progress. With only 133 days left in the year to reach these...

In 2022, I achieved the unimaginable - a viral Instagram Reel. This Reel has garnered over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bookmarks. However, the number of new followers was minimal....

Objectives and Key Results (OKRs) are a popular way for SEOs to set and measure their goals. The objectives should be clearly defined, and some people use the SMART framework to ensure their goals...

In the fast-growing digital world of commerce, businesses are prioritizing their organic search strategies more than ever before. This shift has led to a greater focus on SEO tactics across all marketing functions.To ensure...

If you are a roofing business owner or in charge of the SEO for a roofing company, you may have noticed that your website lacks the necessary links, trust, and domain authority compared to...

Conversion Rate Optimization (CRO) measures the percentage of people who take a desired action on your site, such as signing up for an email list or making a purchase. Without benchmark numbers, it's hard...

This week, Mike from New York asked a great question about transitioning from niche sites and affiliate marketing to owning an agency. It's a common challenge many SEO professionals face as the landscape of...

Content strategy is an essential aspect of any brand's marketing efforts. It not only influences the present and future but also allows for the reevaluation and reshaping of past content. As digital capabilities evolve,...

I started my writing journey on Medium back in 2016 when I was just a hobby blogger. I quickly realized the potential for making money on this platform, and it kickstarted my writing career....

Enterprise SaaS SEO is all about improving the visibility and rankings of an enterprise SaaS website in search engines to attract potential customers. The benefits of focusing on SEO for SaaS companies are numerous....

SEO reporting is a crucial aspect of measuring the success of your online business. As a marketing leader, it is important to closely monitor key performance indicators (KPIs) to ensure that your SEO team...

In this article, we will compare three of the top SEO tools in the market: Ahrefs, SEMrush, and Raven Tools. As the creators of Raven Tools, we have a deep understanding of what sets...

Content link building is an essential aspect of search engine optimization (SEO) that involves getting other websites to link to your content and pages. While there are many details to consider, the basic steps...

The struggle is real for social media leaders, managers, and teams. When people hear you work in social media, they often think it's as simple as taking a photo or video and hitting “post.”...

OpenAI has recently introduced SearchGPT, an AI-powered search engine that aims to provide direct answers to user queries by leveraging AI language models and real-time web information. Unlike traditional search engines that offer a...

Crafting Engaging Hooks to Captivate Your AudienceHave you ever fallen for a clever hook that made you want to keep reading or watching? Hooks are essential in capturing your audience's attention and drawing them...

Dealing with user-generated content (UGC) can be a challenge for brands, as seen in the case of Celsius on TikTok. False claims about the drink's ingredients, such as Ozempic and cyanide, have caused a...

We recently celebrated reaching 10,000 downloads for the Ahrefs Podcast. While this may seem like a significant milestone, it actually proved to be more challenging than anticipated. As a well-established brand in the SEO...

Google recently announced the rollout of the July 2022 Product Reviews Update, which is expected to be completed within two to three weeks. The update aims to prioritize extensively researched product reviews in search...

When creating an online SEO report for your clients, it is important to consider their unique needs and interests. Instead of using a generic template, it is crucial to tailor the report to match...

SSL, or Secure Sockets Layer, is a security protocol that encrypts communication between devices to protect user data. Today, SSL is being replaced by the more advanced TLS system, which stands for Transport Layer...

NetLine's annual analysis of B2B content consumption and demand has always been a valuable resource for marketers. This year's report, based on 6.2 million first-party content registrations, offers six key insights that are set...

A recent study conducted by the American Customer Satisfaction Index (ACSI) has revealed that users are increasingly satisfied with search engines and social media platforms, despite concerns about the integration of AI technology.Search engines...

Generative AI is a hot topic in the world of content marketing, with many experts offering their opinions on how to best utilize this technology. At Content Marketing World 2024, speakers shared some of...

Account-Based Marketing, or ABM, is a strategic approach that focuses on high-value accounts in a market or business. It allows for personalized buying experiences, better customer acquisition, relationship-building, and business growth. ABM works by...

Every week, Ahrefs’ Digest newsletter shares hot SEO news, interesting reads, and new posts with its 275,000 subscribers. The June 2024 edition featured some great content that every SEO enthusiast should know about.One of...

This article aims to provide valuable insights for those seeking to land an SEO job by breaking down common SEO interview questions and providing expert answers. The questions are categorized by different career stages,...

Google recently announced the rollout of a new algorithm update called the "Helpful Content Update." This update aims to prioritize original and helpful content created for users rather than content created solely for search...

Digital marketers usually focus on tracking their keyword rankings on Google due to its dominance in the search engine market. However, Bing, with a smaller market share, still holds a significant portion of the...