A strong SEO strategy is crucial for companies that rely on their digital brand. While SEO management handles high-level planning, the technical implementation of enterprise SEO measures falls on programmers or developers. The connection between SEO managers and technical teams is vital for success.
At a recent SEO Summit, Jordan Koene, an Advisor to Searchmetrics, shared six tips to streamline SEO implementation throughout an organization.
1. **Make data usable:** Understanding how to collect, analyze, and utilize data is key to identifying and solving problems before they impact negatively. Data quality is essential for reliable insights and comparisons with competitors. Utilizing software and dashboards can help SEOs track website health and performance.
2. **Generate tickets efficiently:** Focusing on the root of the problem and potential solutions in tickets can provide context for technical teams. For example, optimizing title tags can significantly improve search engine visibility.
3. **Keep it simple:** Simplifying SEO goals and intentions can help various stakeholders understand and collaborate effectively. Clear communication is crucial for successful SEO projects.
4. **Monitor competitors:** Tools like Builtwith can offer insights into competitor analytics solutions and CMS, helping SEOs identify areas for improvement on their own site.
5. **Visualize competitive performance:** Storing data over time and utilizing tools like Film Strip can help SEOs track progress, analyze changes, and communicate effectively with stakeholders.
6. **Use comparative tables:** Comparative tables can provide quick overviews of key competitor KPIs, helping SEOs make informed decisions and set clear goals.
Overall, implementing these tips can help SEO teams work more efficiently, communicate effectively, and drive improved website performance. By focusing on data quality, problem-oriented communication, simplicity in goals, competitor monitoring, visualizing performance, and using comparative tables, SEO teams can enhance their strategies and achieve better results.