Television sets today offer a wide range of settings that can enhance your viewing experience, such as brightness, contrast, and color. Many of us tend to stick with one setting because we’re afraid of messing things up. However, with the advancement of AI technology, TV settings can now be dynamically adjusted to provide you with the best possible experience.
Frank Lee, a professional in marketing PR for home entertainment at LG Electronics, explains that AI is now able to analyze faces, objects, genres, and backgrounds in each scene to optimize the viewing experience. For example, if a scene shows Daniel Craig looking upset after a helicopter crash, AI will enhance the viewer’s focus on Craig’s face, skin tone, and emotions without changing the filmmaker’s original intent.
Additionally, AI technology is also being used to improve audio quality. By recognizing the genre of a movie, the specific scene being played, and the overall storyline, AI can create a 3D sound effect that enhances the viewer’s immersion in the film.
LG’s latest Alpha 11 AI processor, which was launched in June, has significantly improved AI capabilities, providing a level of personalization and interactivity that was previously impossible. This advanced chip allows for cross-platform recommendations, voice command operation, and even voice recognition to adjust settings based on different users in the household.
In addition to these exciting advancements, LG’s AI technology is paving the way for a more immersive and tailored TV experience. With the ability to adapt settings based on the content being viewed, viewers can enjoy a more personalized and engaging entertainment experience right from the comfort of their own home.
As technology continues to evolve, we can expect even more innovative features to enhance the way we watch TV. With AI leading the way, the future of television is looking brighter and more interactive than ever before.