Tag: Personalization

As a marketing assistant, I once made an email campaign mistake. I spent hours creating what I thought was the perfect message, but the analytics showed low open and click rates. The issue? Neglecting...

Artificial intelligence has revolutionized the way content is created, making it a more efficient and seamless process. With AI taking over many manual tasks, marketers are now exploring the world of AI-generated marketing content...

In the early days of HubSpot, we discovered that customers preferred chatting directly with us about purchasing products rather than filling out forms or sending emails. This led to the integration of chat on...