In the United States, the average cost of SEO services is between $1,501 and $2,000 per month, as stated by a recent SEO pricing survey conducted with 439 SEO providers. For many small businesses and startups, this cost is often unaffordable. However, there are a few ways to reduce this cost without compromising on quality. Below, we will explore three affordable SEO services that are perfect for beginners and will not break the bank.
1. SEO Audit: Cost Range $0-$50
An SEO audit is a service that identifies any issues that may be affecting your website’s search engine rankings and suggests opportunities for improvement. It is recommended to audit your site periodically, especially when launching a new website or making significant changes like a redesign. While the cost of an SEO audit varies, many SEO professionals offer free or low-cost audits. For example, Glen Allsopp provides a $40 audit service with proceeds benefiting a dog shelter. It is essential to be cautious when selecting an audit service, as some agencies may offer free audits as a way to upsell other services.
2. Keyword Research: Cost Range $200-$500
Keyword research involves identifying the terms and phrases that people use when searching for products, services, or information related to your business. This service is crucial as it helps you understand what your target audience is searching for and what keywords you should be targeting to improve your search engine rankings. While the cost of keyword research can vary, a quality service typically ranges from $200 to $500. It is essential to choose a provider who focuses on providing actionable insights rather than overwhelming you with a long list of keywords.
3. Google Business Profile Management: Cost Range $50-$200/month
Google Business Profile is a free tool that allows local businesses to manage their online presence on Google. This service is essential for local businesses looking to improve their visibility in Google Maps and local search results. While some freelance services on platforms like Fiverr may offer Business Profile management for a low cost, it is recommended to hire a reputable provider who can help with tasks such as updating information, responding to reviews, and posting updates. Hiring a virtual assistant or a student can also be a cost-effective option for managing your Google Business Profile.
Tips for Making SEO More Affordable:
1. Do Some of the Work Yourself: By taking on some of the easier SEO tasks, such as on-page optimization, you can reduce your overall SEO costs.
2. Hire Freelancers Instead of Agencies: Freelancers often charge lower rates than agencies and can be more flexible in their services, making them a cost-effective choice for specific SEO tasks.
3. Choose Reputable Providers with a Track Record: Look for providers with a proven track record and ethical approach to SEO, rather than focusing solely on reputation or awards.
By following these tips and exploring affordable SEO services like audits, keyword research, and Google Business Profile management, small businesses can improve their online visibility without breaking the bank. Investing in SEO is crucial for attracting valuable organic traffic and growing your business over time.