Keywords are a crucial aspect of SEO, helping your content attract more visitors to your website. In this post, we’ll discuss the 10 most important types of keywords that can improve your SEO strategy.
1. Seed Keywords
Seed keywords are short and generic words or phrases related to your business. They serve as the starting point for your keyword research efforts and typically have high search volumes and competition. To find seed keywords, think about the core aspects of your business and use keyword tools like Answer The Public or Semrush’s Keyword Magic Tool.
2. Informational Keywords
Informational keywords are queries people search for to learn or understand something. They can help build awareness of your brand and attract a broader audience from organic search. Use tools like Semrush’s Keyword Magic Tool to quickly find informational keywords related to your business.
3. Commercial Keywords
Commercial keywords are used when users are researching products or services and are close to making a purchase. These keywords can help you attract high-quality prospects who are ready to buy. You can create content like comparison listicles or product reviews to target commercial keywords effectively.
4. Transactional Keywords
Transactional keywords indicate a user’s intent to take a specific action, like buying a product or signing up for a service. These keywords have high intent to buy, making them valuable to target. Add action words like buy, order, or subscribe to your keywords to create transactional keywords.
5. Navigational Keywords
Navigational keywords are used to find specific websites or webpages. While they are tough to target unless your site is where users want to go, it’s still worth researching and optimizing for navigational keywords related to your brand.
6. Long Tail Keywords
Long tail keywords are specific, multi-word phrases that have lower search volumes and competition. They can attract users who are more likely to convert into customers and are less competitive to rank for. Use Google’s autocomplete feature to find long tail keywords related to your seed keyword.
7. Short Tail Keywords
Short tail keywords are short, generic keywords with high search volume and competition. While they are tough to rank for, they can be used as seed keywords during the first phase of keyword research and targeted with hub or category pages.
8. Primary Keywords
Primary keywords are the main terms you want your page to rank for in search results. Including your primary keyword throughout your content helps search engines understand what the page is about and improves your chances of ranking.
9. Secondary Keywords
Secondary keywords are related to your primary keyword and cover subtopics of your pages. They help you rank your content for multiple keywords and attract more traffic to your pages.
10. Geotargeted Keywords
Geotargeted keywords include a location and help connect your business with customers searching nearby. They are crucial for local SEO and can attract users looking for solutions in their area.
By using the right types of keywords for your business, you can expand your online presence, attract more visitors, and make more sales. Consider incorporating these keyword types into your SEO strategy to improve your website’s visibility and attract your target audience.