Confessions of a Review Addict

Okay, I’ll admit it. I used to be that person. The one who’d spend hours reading online reviews before buying anything. I mean, anything. From gadget reviews detailed analysis to, I kid you not, a $3 spatula from IKEA.

It all started back in 2015. I was living in Chicago, working at a magazine, and I met this guy, let’s call him Marcus. Marcus was a data scientist, and he convinced me that the key to a happy life was making informed decisions. So, I went down the rabbit hole. Every purchase had to be researched. Every product had to be scrutinized.

And then, it all fell apart.

When the Reviews Let Me Down

It was last Tuesday. I needed a new coffee maker. I’m talking about the kind of coffee addiction that makes you grind your own beans at 5:30 AM. So, I did what I always do. I read the reviews. The top-rated model had 214 reviews, all glowing. “Best purchase ever,” said one. “Life-changing,” said another.

I bought it. It arrived in a shiny box. I set it up, excited. And then, it broke. After 36 hours. I was livid. I wrote a scathing review. But guess what? The seller messaged me, asked me to remove it. They offered me a $10 gift card. I was like, “Really? That’s it?” But I took it. I mean, $10 is $10, right?

That’s when I started questioning everything.

The Dark Side of Online Reviews

I talked to a colleague named Dave about this. Dave’s a journalist, been around the block. He told me, “Look, half of those reviews are fake. Companies pay people to write them. It’s a whole industry.” I was shocked. “No way,” I said. “Yes way,” he said. “And it’s getting worse.”

Which… yeah. Fair enough. I started paying attention. I noticed the reviews that were too perfect, too similar. The ones that all had five stars but no real details. The ones that all seemed to be written by people named “Sarah” or “Mike.”

I mean, come on. How many Sarahs can love the same blender that much?

But Here’s the Thing

I’m not saying all reviews are fake. Honestly, I still read them. But now, I read them differently. I look for the bad ones. The ones that say, “It’s okay,” or “It’s not perfect, but…” Those are the ones that feel real to me.

And I don’t just rely on reviews anymore. I talk to people. I ask friends. I look at return policies. I think about what I really need versus what I just want.

It’s a process. And it’s not completley foolproof. But it’s better than the old way. The way that left me with a broken coffee maker and a $10 gift card.

A Tangent: The Time I Bought a Fancy Toaster

Speaking of bad purchases, remember the time I bought that fancy toaster? The one that was supposed to have “smart slots” or something? Yeah, that was a mistake. It burned my toast every single time. I even tried to amend the settings, but nothing worked. I ended up giving it to my brother, who’s way more patient than me. He still uses it, though I have no idea why.

But that’s a story for another time.

So, What’s the Point?

I don’t know. Maybe there isn’t one. Maybe I just needed to vent about my committment to online reviews and how it all went wrong. Or maybe I’m trying to say that we should all be more careful. More thoughtful. More, I don’t know, human.

I mean, at the end of the day, it’s just stuff. It’s not gonna make us happier. It’s not gonna solve our problems. It’s just… yeah.

Anyway, that’s my story. Hope it helps. Or something.


About the Author
Sarah Johnson is a senior editor with over 20 years of experience in the magazine industry. She’s written for major publications, covered everything from tech to travel, and has a soft spot for bad coffee and worse toasters. When she’s not editing, she’s probably complaining about something on Twitter.