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Community Management vs Social Media Management: Understanding the Key Distinctions

Community management and social media management may seem like similar roles, but they actually have significant differences that are important to understand. Community managers focus on building a strong, supportive community around a brand,...
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Delivering Customer Experiences to Boost Conversions: A Complete Guide

Welcome to Creator Columns, where we bring expert voices to you to help you grow better.I’ve been working as a marketing strategist for seven years, and my experiences as a consumer have shaped my...
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Top 27 Marketing Case Studies for Marketers: Learn from Real Examples

Creating a compelling case study is a powerful way to showcase your product and attract future customers. This type of detailed story demonstrates how your product has helped other companies by showcasing real-life results....
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Boosting Developers & Merchants: WooCommerce’s Strategy for Growth

WooCommerce recently shared their plans for the future, highlighting their commitment to enhancing communication with developers and merchants. This two-way communication aims to address the needs of the developer community and improve the overall...
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Upgrade Your Retailer Account to Google’s New Merchant Center by September

Google recently announced that all retailers will need to upgrade to the new Merchant Center platform by September. This change will have a global impact on e-commerce businesses, especially as the holiday shopping season...
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Maximizing Results: How PPC and SEO Can Collaborate for Success

Search engine optimization (SEO) is the process of optimizing your website to appear in search engine results without paying. On the other hand, pay-per-click (PPC) is an online advertising model where advertisers pay a...
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Unlocking Powerful Brand Insights: Effective Research Methods for Success

User research has become a crucial aspect of many organizations, yet it is facing a crisis due to layoffs and lack of connection to business metrics. Erin Weigel, a specialist in conversion design, highlights...