Tag: Brand reputation

In the ever-evolving world of digital marketing, the focus on brand marketing has become increasingly important. As the internet becomes more conversational, the need for authentic and engaging content has never been higher. Users...

Dealing with user-generated content (UGC) can be a challenge for brands, as seen in the case of Celsius on TikTok. False claims about the drink's ingredients, such as Ozempic and cyanide, have caused a...