Google recently announced the rollout of the July 2022 Product Reviews Update, which is expected to take two to three weeks to complete. The update aims to prioritize extensively researched product reviews in search rankings. This update is part of Google’s ongoing efforts to improve search results and provide creators with better rankings.
The update currently only affects product reviews published in English, regardless of the country they were written in. However, Google has advised creators to consider the guidance for other languages as well, as these updates may eventually be applied to other languages.
Websites that focus on product reviews, such as review sites and affiliate sites, are likely to be most impacted by these updates. Traditional eCommerce sites, on the other hand, may not see significant changes in their rankings.
If you’re unsure about how to navigate the changes brought about by Google’s update, Searchmetrics consultants are available to help. Feel free to reach out for assistance and guidance in optimizing your website for the latest updates.