YouTube is a powerful platform with over 2.5 billion active users, making it a crucial channel for marketing efforts. Optimizing your YouTube channel and videos is essential to increase discoverability and reach a wider audience. As a YouTuber and creator economy expert at HubSpot, I have valuable insights on how to go viral on YouTube beyond just using keywords.
Creating engaging YouTube descriptions is a key tactic for optimizing your channel. In this article, we will dive into creating compelling descriptions for your YouTube channel and videos. A YouTube description is a section where a content creator can provide additional information about the video content, including links to related content, social media profiles, and more. It helps viewers understand the content and optimizes videos for search.
YouTube channel descriptions are similar to an About Page on a website and appear under the “About” tab on your channel’s page. It conveys what your content covers, including the topics you address and the audience you serve. You can introduce yourself, describe your content, and include links to other platforms connected to your channel, such as social media profiles.
Optimizing YouTube video descriptions is crucial to increase the chances of your video being found in search results. Each video should include a unique description that is crafted with SEO in mind. Use keywords that your intended audience would use to search for your content and make your description engaging and informative.
When crafting YouTube video descriptions, use templates to provide context to your viewers and rank better in search results. Templates can help you organize your descriptions, link to relevant web pages, and provide valuable information to your audience. It’s important to explain your content, include a call-to-action, add your personality, and use timestamps to make your videos scannable.
Engage with your subscribers and connect with them on other platforms by including links to your social media profiles in your descriptions. Create a niche for your channel, show your journey, create anticipation for new content, be transparent about sponsorships, and maintain engagement with your audience. Use keywords strategically, lead viewers to other resources, and plug your products or services in your descriptions.
By following these tips and utilizing YouTube description templates, you can optimize your channel and videos for success on the platform. Experiment with different formats and templates to find what works best for your brand and engage with your audience effectively. Download these templates to help your videos go viral and attract a wider audience to your channel.