HMD Global, a major player in the handset industry, has decided to expand its manufacturing presence in India and is now looking to export smartphones and feature phones to Europe and the US markets. This move comes as part of the company’s strategy to leverage India as a manufacturing hub.
The company has already started shipping devices to markets in the Middle East and Africa, and has also exported 2 million units from India so far. With plans to double this number to 4 million by the end of 2025, HMD is optimistic about the growth potential in the region.
Jean-Francois Baril, the founder of HMD Global, highlighted the importance of manufacturing in India and the competitive advantage it provides. The company’s production currently comprises 70 percent feature phones and 30 percent smartphones, with manufacturing taking place in partnership with Dixon Technologies.
In an effort to revitalize its market presence, HMD is focusing on promoting its brand for smartphones and has introduced a new line of Crest smartphones under its own brand. By reducing the use of the Nokia brand for smartphones and reserving it exclusively for feature phones, the company aims to better compete with Chinese brands in the market.
HMD is now looking to attract new investors to help accelerate its growth and expand its market share. The company plans to launch high-end Fusion smartphones in the Indian market and is targeting the Rs 15,000-20,000 price segment, which is experiencing rapid growth due to increased 5G adoption.
Overall, HMD’s focus on the Indian market and its strategic approach to branding and manufacturing are aimed at capturing a larger share of the smartphone market. With a strong foothold in India and plans to expand to Europe and the US, HMD is poised for significant growth in the coming years.