Tag: Target audience

Have you taken a good, hard look at your team's marketing strategy this year? It's important to have an annual marketing plan in place to avoid chaos and uncertainty, especially when it comes to...

In the ever-evolving world of digital marketing, the focus on brand marketing has become increasingly important. As the internet becomes more conversational, the need for authentic and engaging content has never been higher. Users...

Marketing is an essential aspect of any business, but without proper planning, it can become chaotic. Without a marketing plan, it is challenging to estimate budgets, project timelines, and overall strategy for the year....

Zontee Hou recently had a conversation with Daniel on the Social Pros podcast to discuss her new book, Data-Driven Personalization. Zontee shared that the book emphasizes the importance of marketers having a seat at...

Global brands aiming to target multiple geographies must understand the importance of thinking locally. Simply translating existing resources and strategies from one country to another will not be effective. This is why a well-planned...

Every time you search for a product or service online, you may notice that you start seeing ads related to that search on social media platforms. This is because those companies are targeting you...