Tag: Search engine optimization strategies
Understanding SXO: Adapting to the New Search Era
In today's rapidly evolving digital landscape, search experience optimization (SXO) has emerged as a crucial strategy for brands looking to enhance their visibility and engagement across various touchpoints in the search journey. Unlike traditional...
Maximizing the Impact of Best Practices on Google Ranking
Google’s John Mueller recently addressed a common concern in the world of SEO: how long it takes for SEO strategies to work and what to do if rankings don’t improve even after a year...
Optimizing Search Results with Google’s Branded Search Patent
In 2012, Google filed a patent called “Ranking Search Results” that details how branded search queries can impact search result rankings. This patent focuses on using branded search queries, navigational queries, and independent links...
Impact of Google Consent Mode on Businesses in 2024
Google Consent Mode is a solution developed by Google to help businesses cover for measurement gaps when users decline to share their data, typically...
