Tag: Mobile optimization

As a marketing assistant, I once made an email campaign mistake. I spent hours creating what I thought was the perfect message, but the analytics showed low open and click rates. The issue? Neglecting...

Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents...

In the fast-growing digital world of commerce, businesses are prioritizing their organic search strategies more than ever before. This shift has led to a greater focus on SEO tactics across all marketing functions.To ensure...

If you are a roofing business owner or in charge of the SEO for a roofing company, you may have noticed that your website lacks the necessary links, trust, and domain authority compared to...

User experience (UX) metrics are essential tools for identifying areas where users struggle and succeed when using a website or app. By collecting data on various metrics, designers, developers, and product managers can make...