Tag: Market research

Have you taken a good, hard look at your team's marketing strategy this year? It's important to have an annual marketing plan in place to avoid chaos and uncertainty, especially when it comes to...

Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand the brand's position in the market, map competitors'...

Marketing is an essential aspect of any business, but without proper planning, it can become chaotic. Without a marketing plan, it is challenging to estimate budgets, project timelines, and overall strategy for the year....

NetLine's annual analysis of B2B content consumption and demand has always been a valuable resource for marketers. This year's report, based on 6.2 million first-party content registrations, offers six key insights that are set...

Every time you search for a product or service online, you may notice that you start seeing ads related to that search on social media platforms. This is because those companies are targeting you...

User research has become a crucial aspect of many organizations, yet it is facing a crisis due to layoffs and lack of connection to business metrics. Erin Weigel, a specialist in conversion design, highlights...