Tag: Google Ads updates

Google Ads has recently introduced updates to keyword prioritization and query matching controls to help advertisers better optimize their campaigns. These updates include brand inclusions and brand exclusions, along with AI advancements that have...

Google has recently announced updates to its Performance Max campaigns, aimed at maximizing ad performance for advertisers. These updates include new insights and controls to help advertisers better understand and optimize their campaigns.Enhanced Creative...

Google Ads has announced a significant change in its bidding strategy, as the company plans to discontinue its Enhanced Cost-Per-Click (eCPC) option for search and display ad campaigns. This move marks the end of...