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Delivering Customer Experiences to Boost Conversions: A Complete Guide

Welcome to Creator Columns, where we bring expert voices to you to help you grow better.I’ve been working as a marketing strategist for seven years, and my experiences as a consumer have shaped my...
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Ultimate Guide to UX Metrics: Meaning and Calculations for Success

User experience (UX) metrics are essential tools for identifying areas where users struggle and succeed when using a website or app. By collecting data on various metrics, designers, developers, and product managers can make...
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Unlocking Powerful Brand Insights: Effective Research Methods for Success

User research has become a crucial aspect of many organizations, yet it is facing a crisis due to layoffs and lack of connection to business metrics. Erin Weigel, a specialist in conversion design, highlights...