Tag: Conversion rate

As a marketing assistant, I once made an email campaign mistake. I spent hours creating what I thought was the perfect message, but the analytics showed low open and click rates. The issue? Neglecting...

You’ve been using Google Analytics' GA4 version for quite some time now and have dabbled with generative AI tools like ChatGPT. But have you ever thought about combining the power of both? Andy Crestodina,...

User experience (UX) metrics are essential tools for identifying areas where users struggle and succeed when using a website or app. By collecting data on various metrics, designers, developers, and product managers can make...