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Creating an Effective Marketing Plan: 5 Steps and Free Templates

Have you taken a good, hard look at your team's marketing strategy this year? It's important to have an annual marketing plan in place to avoid chaos and uncertainty, especially when it comes to...
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Conducting a Competitive Analysis: A Step-by-Step Guide

Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand the brand's position in the market, map competitors'...
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How to Create an Outstanding Marketing Plan in 6 Steps [Includes Free Templates]

Marketing is an essential aspect of any business, but without proper planning, it can become chaotic. Without a marketing plan, it is challenging to estimate budgets, project timelines, and overall strategy for the year....
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Unlocking Agile SEO Strategies for Effective Implementation

Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents...
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Creating an Effective Online SEO Report for Client Engagement

When creating an online SEO report for your clients, it is important to consider their unique needs and interests. Instead of using a generic template, it is crucial to tailor the report to match...
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Unlocking Powerful Brand Insights: Effective Research Methods for Success

User research has become a crucial aspect of many organizations, yet it is facing a crisis due to layoffs and lack of connection to business metrics. Erin Weigel, a specialist in conversion design, highlights...
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Searchmetrics Acquired by Conductor: Revolutionizing SEO and Demand Optimization

I am thrilled to share the exciting news that Searchmetrics has been acquired by Conductor, a prominent SEO and organic marketing platform. This partnership marks a significant step forward in revolutionizing SEO and demand...